Oxbow Food Court

We partnered with Oxbow Food Court to bring clarity, cohesion, and creativity to a brand ready to grow beyond the kitchen.

As founder Alli Warner stepped further into the content creation space, our goal was to establish a visual identity that could carry her from everyday recipes to a recognizable lifestyle brand.

The result is a warm, refined, and organically modern identity rooted in whole-food values and approachable wellness. We created a custom logotype with heritage flair and playful details, paired with an earthy-meets-energizing color palette, minimalist typography, and hand-drawn illustrations—all designed to scale across social content, packaging, and digital touchpoints as the brand evolves.