MADEIN • RENO, NEVADA
The place between work & home
01 BRAND IDENTITY
02 VISUAL IDENTITY
Madein is a neighborhood staple from morning to evening - grab a delicious latte, enjoy tasty fusion flavors, and top it off with a cocktail. With unique but complimentary establishments all under one roof, everyone can tame their cravings and enjoy the atmosphere. There’s always a set at the table here at Madein.
Madein came to us in need of a brand and visual identity that:
Speaks to a specific neighborhood (89509, 89519).
Embraces local spirit - locally-owned, locally-operated, locally-supported
Embodies, yet softens current masculinity of vendors
Is set apart uniquely from other local ‘hangouts’
THE ASK
Earthy, masculine, clean, refined.
The ask from the team at Madein was to make their visual identity something that embodied the masculine energy of the three businesses coming together - with a modern, clean, refined, and easy-going twist. It was important that Madein came across as approachable and optimistic, somewhere that felt like a true neighborhood hangout between work and home.
To accomplish this, we incorporated a bold black and white color scheme knowing the interior of the building was going to be designed with white, black, and gold. Our typography selection was meant to be crisp without risking the loss of personality. We brought in a mix of hyper-minimalistic design elements to pull the aesthetic all together.
THE DESIGN MOODBOARD
ORGANIC ELEMENTS
SCANDINAVIAN MINIMAL
THE COLOR PALETTE
FORGED BLACK
PINE
MASCULINE UNDERTONES
CLEAN TYPOGRAPHY
MEAD
POTLUCK GREEN
IVORY
COMMUNITY
CRAFTMADE
QUALITY
HOSPITALIANS
COMMUNITY CRAFTMADE QUALITY HOSPITALIANS
Anatomy of the Brandmark
Three Business Owners (Three Dots)
Fork Indicating Food
Wine glass indicating beverage
Meet the Vendors Seated at the Table
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Black Rabbit Mead Company
“Nevada’s First Meadery”
Black Rabbit Mead Company makes delicious cider-style meads with honey sourced right from the Sierra Nevada Mountains. Sometimes referred to as the drink of the Vikings because of it’s history as being the world’s oldest alcohol, it’s celebrated around the world and has recently gained tremendous popularity once again. As Nevada’s first meadowy, Black Rabbit prides itself on being a celebration of the mountain life that is unique to the area - and sharing a new way of enjoying this tasty beverage.
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Potluck
“The Taste of Luck”
Potluck is a family owned business that specializes in asian fusion delicacies. Creating unique dishes with a focus on local ingredients & sustainable sourcing, Potluck serves up delectable goodies like Thai chili fries, chicken elite wonton tacos, and their unique interpretations of the classic potsticker.
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Forged Coffee Roasters
“Hand Forged in the American West”
Forged Coffee Roasting Company is the culmination of a life long obsession and celebration of coffee. During forging, great heat is applied to iron and through the hammering process, this raw material becomes a stronger, sharper version of itself. Similarly, in the process of coffee roasting, heat is applied to raw material to transform it, creating something stronger, sharper, more than what it was. At Forged, every small batch is roasted by hand with the goal of bringing each individual coffee to it’s best expression.
